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In India’s growing kids’ footwear market, standing out requires more than just quality products—it needs strong brand visibility, trust, and recall.
KATS Footwear, a trusted Indian kids’ shoe brand by Keshav India Footwear Pvt. Ltd., partnered with Acme Advertising Co. to amplify its presence across high-impact outdoor and retail touchpoints.
This case study explores how strategic OOH, retail media, and POSM branding helped KATS Footwear reach parents where buying decisions actually happen.
KATS Footwear Advertising Case Study
Brand Overview: KATS Footwear
| Detail | Information |
| Official Company Name | Keshav India Footwear Private Limited |
| Brand Name | KATS Footwear |
| Established | April 19, 2011 |
| Country | India |
| Manufacturing Location | Bahadurgarh, Jhajjar, Haryana |
| Key Products | Kids shoes, sandals, flip-flops, clogs |
| Materials Used | PU, PVC, EVA, synthetic rubber, rexine |
| Website | katsfootwear.com |
| Director | Mohit Garg |
KATS Footwear focuses on comfort, safety, durability, and playful design, making it a preferred choice for parents across India.
Marketing Objective
- Increase brand visibility in competitive kids’ footwear markets
- Reach parents at high-footfall retail and transit locations
- Strengthen trust through physical brand presence
- Support dealers and retailers with POSM branding
- Drive offline purchase intent
Why KATS Footwear Chose Acme Advertising Co.
KATS Footwear required a 360° offline visibility partner who understands Indian retail behavior and parent-focused buying journeys.
Acme Advertising Co. Delivered:
- Strategic Outdoor Media Planning
- Retail Media & POSM Branding
- Transit Media for daily exposure
- Location-based execution
- End-to-end campaign management
Campaign Strategy Designed by Acme Advertising Co.
1. Out-of-Home (OOH) Advertising
High-visibility locations near markets and schools
- Roadside hoardings near retail hubs
- High-footfall market areas
- Parent-dominated residential zones
Reaching parents during daily routines
- Bus shelters
- Local transit panels
- Auto & city route visibility
3. Retail Media & POSM Branding
Winning at the point of purchase
- Branded standees
- In-store posters
- Shelf branding
- Dealer boards
Short Benefit Points:
- Guides buying decisions
- Supports retailers
- Improves product visibility
| POSM Type | Purpose |
| Roll-Up Standees | Product visibility |
| Posters | Brand recall |
| Shelf Branding | Purchase influence |
| Dealer Boards | Local trust |
| Promotional Graphics | Child-friendly appeal |
Creative Approach
Tone: Friendly, colourful, parent-trusted
Visuals: Kids-focused, playful, safe
Message: Comfort + Safety + Style
Bright designs, clear messaging, parent-focused trust building.
Why Outdoor Advertising Worked for KATS Footwear
- Parents trust physical advertising
- Kids’ products need visual reassurance
- OOH builds long-term credibility
- Retail branding supports instant decision-making
Outdoor advertising helped KATS Footwear stay visible where parents shop, travel, and make everyday buying decisions.
Results & Brand Impact
Campaign Outcomes (Positive & Realistic):
- Improved brand recall in target markets
- Stronger retailer confidence
- Better in-store engagement
- Increased walk-in interest
- Consistent offline presence
Visibility created familiarity. Familiarity created trust.
Why This Case Study Matters for Brands
If a kids’ footwear brand can grow visibility using OOH + Retail Media, so can:
- FMCG brands
- Apparel brands
- EdTech institutes
- Healthcare brands
- Real estate projects
Services Provided by Acme Advertising Co.
Our Core Offerings:
Why Brands Choose Acme Advertising Co.
- Pan-India media network
- Smart location planning
- Creative + execution support
- Retail & outdoor expertise
- Transparent reporting
🚀 Want Your Brand to Grow Like KATS Footwear?
If you want your brand to connect with families, build trust, and dominate offline visibility, partner with Acme Advertising Co.
👉 Let’s make your brand visible where buying decisions happen.
📞 Connect with Acme Advertising Co. today.
FAQs
1. What is KATS Footwear known for?
KATS Footwear is known for comfortable, safe, and stylish kids’ footwear made in India.
2. Who manufactures KATS Footwear?
KATS Footwear is manufactured by Keshav India Footwear Private Limited.
3. Why is outdoor advertising effective for kids’ brands?
Outdoor advertising builds trust among parents and creates strong visual recall.
4. What role did Acme Advertising Co. play in this campaign?
Acme planned and executed OOH, transit, retail media, and POSM branding.
5. Can Acme Advertising Co. handle pan-India campaigns?
Yes, Acme Advertising Co. offers pan-India outdoor and retail media solutions